Andrea Brown

Director of Marketing and Communications, Horizon North Logistics Inc.

Describe a typical day

My team manages approximately 20 to 30 projects at a time and we have a backlog of about 140 projects driven from our strategic marketing plan.  I usually start my day by checking my email when I wake up to see the latest and greatest brought in by our Marketing Automation tool. Specifically, I’m generally focused on any media or communications emails that need to deal with urgently, and who are we kidding, seeing what’s on social media about my company! On my way to work, I turn on some 90’s hip hop and get myself into a great mood so that I can tackle the day.  My day, once in the office, is never boring. We have team meetings, I check in to see what else is happening for that day, and then usually I’m at my desk doing everything from media buying, strategy building, creating new processes, and developing different ways of promoting Horizon North. A few days a week I travel to our other offices to work with my team, or to work with our sales and design teams to develop materials that they require in the field.

Perks of your job and things you like about your current company.

My team is my favorite thing about Horizon North. We are a complete family and love to be goofy and laugh together, despite working in different cities. I also love seeing the reaction of my peers, when my team does a really great job. The role of a Marketer is to create excitement and it is the best when people compliment anyone of my team members. I also appreciate the feedback our Executive Committee and our Board of Directors provide on the work we do in Marketing and Communications.

Proudest accomplishments both in and outside of work.

I formed the Marketing and Communications organization at Horizon North from vision to execution. I was hired at the company a few years ago when we didn’t have a Marketing department of any kind.  I was able to take a look at what our Executive team wanted to accomplish, see their goals and make it reality. For nine months, it was a team of one, and now we are a successful team of five. We have transformed Horizon North from five different companies to one unified company, with a focus on Commercial, Residential and Industrial. Our team of close to 1200 employees are all proud to be part of the Horizon North family and I am proud to have played an integral role in unifying the organization. Personally, my proudest accomplishment is that I am an accomplished nature photographer and I have been contacted by some of the top stock photography companies in the world to shoot for them. I am also the photographer for a woman’s only golf line called mygolfcloset.com.

Thoughts on the future of the industry as it relates to your field.

I think that with the downturn in the oil and gas industry, the need for Marketing and Communications has become significantly more important; especially on the product and pricing side of things. Marketing departments need to help companies focus on their go to market strategies, better connecting with their clients and evolving their products to help survive the current downturn.

Current community involvement efforts.

Each year I donate my time to support the Brain Tumour Foundation of Canada.  A close family friend has been diagnosed with brain cancer, so the work I do with this group is very important to me and close to my heart. I donate blood at the Canadian Red Cross and I have also helped out with Homeward Trust by photographing community events.

Why YWE?

The YWE is a great place to network and learn about what woman are doing in this industry. I am inspired by successes that I hear, and seeing the bright and talented woman in this group kicking ass helps me want to be a better person, and to drive forward in my career.

What are you reading?

I have a bad habit of reading 3 books at one time. Right now I’m reading The Power of One by Bryce Courtenay, Persuasion by Arlene Dickinson, and Marketing Automation for Dummies by Mathew Sweezey.