Jamie Anne Vaughan

Digital Communications Advisor, Enbridge Inc.

Describe a typical day

Like most communications professionals, change is the only constant. I am responsible for the day-to-day community management of Enbridge’s many social media channels - which includes not only proactively sharing content, but also responding and reacting to comments, questions and concerns. On top of that, I counsel internal clients on their digital communications needs - ensuring that social and digital communications are complementing other business objectives and providing a measurable return on investment. I plan out each week with top priorities, but as any communications professional knows, priorities shift as new issues emerge.

Perks of your job and things you like about your current company.

I’ve had the opportunity to work in two different business units across Canada. I started in our gas distribution business in Toronto, and have recently moved to Calgary to take on a role in our corporate office.  This has allowed me to expand my energy knowledge and grow my communication skills with new content. Being a young professional these opportunities are hugely important for personal and professional development and I’m thrilled that I’ve had this chance early in my career. I was pretty nervous to leave behind not only my friends and family, but also a corporate culture and career that I loved. However, since moving to the corporate office in Calgary, I’ve quickly come to realize that the culture spans the enterprise - I’ve never felt more welcome than I did walking into my new role. It’s absolutely wonderful to be surrounded with a team who want to support you in your role while helping to progress the company.

Proudest accomplishments both in and outside of work.

On a professional level, I’ve been most proud of my ability to find a semblance of work-life balance. Working full-time for Enbridge, teaching dance multiple times a week, taking a post-graduate certificate at the University of Toronto, and maintaining solid relationships with friends and family has been a tough balancing act. I’m a big believer that women can have it all - the career, the family, the friendships, and whatever other goals and aspirations one might have. In my eyes, we can have it all if we understand that we might not have it all right now. Everything will ebb and flow and I’m happy that I learned to ride that wave. Focus your attention on what is most important in that present moment.

On a personal level, I shocked not only my family and friends, but also myself, when I accepted a role that relocated me to Calgary. Born, raised, and extremely proud to have lived in Toronto, it was a huge decision that I did not take lightly. I’m proud of myself for jumping in with both feet, and I’m constantly reassured that although I’m physically not in Toronto, my friends, family, and old colleagues, are always there for me.

Thoughts on the future of the industry as it relates to your field.

I think the energy industry as a whole is in for some major change. A new U.S. President, the expectation of social license, and the intense scrutinization of every move energy companies make, are all going to change and challenge the industry in ways we haven’t seen in many decades.

As someone in the communications field, I think it will be our job to decipher the global picture, while speaking to people on a local level. We need to challenge the industry to be better storytellers, and understand the shifting expectations of transparency. Gone are the days where a press release would solve a company’s problems.

Current community involvement efforts.

Since moving to Calgary a few months ago, I have only recently begun seeking out community involvement opportunities. In Toronto, I was a foster home to some pretty adorable kittens and also participated in the Big Brothers Big Sisters program.

Why YWE?

I was introduced to YWE by a friend and colleague who saw how my career could be advanced by a large group of like-minded women. I love that YWE fosters a community of strong, confident and successful women in an industry that can be tough. I absolutely love that there are so many different avenues for members to connect and empower each other.

What are you reading?

Two books on the go - Career of Evil by Robert Galbraith (aka - J.K. Rowling) and Why Not Me? by Mindy Kaling.