Jordyn Semeniuk

Marketing and Communications Coordinator at Stream-Flo Industries Ltd.

Describe a typical day

Stream-Flo is a privately owned company that manufacturers wellheads and valves, my primary role is to develop technical marketing material for our Canadian and international sales teams. I work with engineers, drafters and graphic designers to produce technical data sheets, posters and presentations for our clients. On a broader scale, I am responsible for internal and external communications, planning corporate events, advertising, and managing our branded merchandise. I have a very small team and am the only coordinator in Calgary, so there is lots of diversity; I get to be a “corporate chameleon” so to speak.

Perks of your job and things you like about your current company.

My company is family owned, which makes coming to work a very personal experience. I have been able to learn a lot from my coworkers in the last six months, and all of them have been eager to teach me about our products and the drilling side of the industry. I am very lucky to work with such an experienced and fun group!

Even though our company operates globally, I really like that I am able to share ideas and contribute to the decision making process. There is no limit to my growth and I am encouraged to take on new challenges.  It is nice to work for a big company that still has the values and culture of a small company.

Proudest accomplishments both in and outside of work.

For me to be effective in my current role, it is crucial to have strong product and industry knowledge. The products we sell are quite technical, so I’ve had to learn a lot about drilling processes and technology to ensure that I deliver our messaging properly.

On a personal level, I am proud that I completed my undergrad degree while working full time in the industry. I was enrolled in 5 classes a semester, and still working 40 hours a week. This taught me crucial time management and prioritization, I use these skills daily as a project manager and I can handle a heavy workload. By starting my career at a young age, I have already been able to work for companies that specialize in land, environmental consulting, oilfield waste management, production and manufacturing. This wasn’t an easy path to take, but I believe it gave me a great head start and well-rounded knowledge of the energy industry.

Thoughts on the future of the industry as it relates to your field.

This is a critical time for marketing/communications professionals in the industry! We have limited resources and have to adapt quickly to industry and organizational changes. With all the changes occurring, it is evident that we need to get creative, keep our skills sharp and our knowledge of global economic events current.

Current community involvement efforts.

I am not currently committed to any one cause, although in the past year I had the opportunity to volunteer for some great charities like Make a Wish Foundation and The Children’s Cottage. I supporter of children’s charities because I believe positive impacts on our youth will are create long term community investments.

Why YWE?

I joined this network when it was started in 2014, with the intention of meeting like-minded women who I could learn from. I am very comfortable in a communications setting, but am interested to meet members in other disciplines (engineering, environmental, geology) to gain new perspectives on the industry. I am a big advocate of knowledge sharing and I think it is amazing to see so many smart women engaged to teach each other and to promote our success. I have recently become a YWE blog contributor and my posts will focus primarily on energy education and knowledge gaps in the industry.

What are you reading?

I just picked up March’s book club pick; Our Turn by Kirstine Stewart.  I am also chipping away at Lean In by Sheryl Sandberg and A Whole New Mind by Daniel H. Pink. “If you have a library and a garden, you have everything you need.”  - Cicero